Birth of an european network for the public communicators… Finally !!!


We are pleased to announce you that on the 17th of October 2012 local and regional public communicators just gave birth to a european public communication network. The newborn is doing well, however he is abnormally active and full of ideas for such a young little boy. It sounds strange but he already talks. His first words were not “mum” or “daddy” but… “sharing practices”… What a surprise to hear him talk about internal communication, Information Technologies or regional branding. We think the little kid will go far in life, his sweet name is Europcom, the public communication network!

During the third Europcom conference, the Europcom association was conceived by public communicators deeply in love… with their job! Around his cradle he gathers publics communicators from national, regional and local authorities and representatives of public communication associations: Cap’Com (France), Communication publique (Wallonia), Comunicazione Pubblica e Istituzionale (Italy) and Dircom’ (Spain).

All together, we are raising the newborn in aim:

  • to enable practitioners of public communication to exchange experiences and promote knowledge in the field of communication
  • to build bridges between professionals and academics
  • to encourage local and regional authorites to communicate on Europe
  • to bring together public communication stakeholders, to provide them with information tools, documentation and good practices in this field
  • to favour the recognition of the communication profession within public sector

Europcom compils topical subjects of the public communication sector. As public communicators, we need to share experiences, to progress, therefore we decided to go beyond the national and mental borders. Visit our website and feel free to give us your opinion. is the place where you can highlight your public communications actions. Though the main language of the website is the English, as a multicultural network we are broadcasting articles in several european tongues. So do not wait anymore, send us your contribution, articles or any media at


And most of all enjoy your visit!


EuroPCom 2012 – 3rd European Conference on Public Communication

This article is coming from the CoR website : link

The third edition of EuroPCom, the European Conference on Public Communication, will take place on 17 and 18 October 2012 in Brussels.

The conference will bring together communication managers and senior experts of local, regional, national and European authorities. Over 700 colleagues from all EU member states have registered for this networking event.

Lectures, debates and interactive workshops will focus on major communication challenges:

  • restoring public confidence
  • communicating Europe
  • e-communication and social media
  • dialogue with youth, senior citizens and ethnic groups

The conference programme is available on this website. Registration closed on 5 October; it is no longer possible to register for the event.

The main workshops of the conference will be web streamed on the conference website. You can follow the Twitter conversations by using #europcom. And immediately after the conference, all speakers’ material (presentations, reports, video clips) will be published on this website.

EuroPCom 2012 is organised by the Committee of the Regions, in partnership with the European Parliament, the Council of the EU, the Cyprus EU Presidency and the European Commission, and supported by an interinstitutional Advisory Board.

Datavizualisation : The Week In Data

This article is coming from OWNI : link

Thinking of moving abroad or going on vacation in 2012? This Google Maps powered map might be of help. Created by the site Numbeo, which compiles tonnes of data on daily life in different countries and cities worldwide, it provides the user an insight into which are the most expensive and cheapest places in the world according to a range of criteria: price of consumer products (including or excluding VAT), grocery prices, index of purchasing power, rent, restaurant prices etc.

Set up by a former Google employee, the site contains a wealth of interesting data beyond just prices, in areas like pollution, traffic and crime. Forbes and ABC have already used the site as a reference a number of times.

The data seems to be collected by crowdsourcing. All the site lacks (aside from a quick redesign) is an expert verification of the data. Because, as the site itself explains:

Please be advised that nothing found here has necessarily been reviewed by people with the expertise required to provide you with complete, accurate or reliable information. That is not to say that you will not find valuable and accurate information in; much of the time you will. However, Numbeo cannot guarantee the validity of the information found here.

From Paris with data

This map of Parisian film locations between 2002 and 2008 is a fun initiative. We’ll admit we spent more time than we should have checking out what films have been shot near our building. Given that the city of Paris pocketed €650,000 in 2008 alone from film productions, it’s an area that’s worth investigating further. French newspaper Le Figaro even created a Monopoly board displaying the most expensive spots to shoot in the capital.

The Trop Space (Too Much Space) project create maps looking at inequality in Paris. Taking solid and precise data as their source, they lay out where the rich, the poor and those in between live in the capital in a simple and effective manner.

The Trop Space site also introduced us to the work of graphic designer Cameron Booth, who created this map which visualizes the US highway system in the style of a metro map.

Some more work to be found on the border between cartography and art is that of Matthew Cusick, who creates his pictures by cutting and pasting together pieces of maps. We found them beautiful and surprising.

Climbing the property ladder

The real estate site Trulia (whose House Hunting app we told you about previously) are mapping the United States according to the most popular locations for potential home-owners since 2006. Their pretty phenomenal interactive timeline visualizes both the huge growth in people looking for homes, and the considerable attractiveness of the eastern US for potential home-owners.


No less that three New York Times links came across our path in the last few days, going to show just how far ahead of the rest they are when it comes to data journalism. Nowadays #ddj has become an integral part of their work. Three links illustrate this idea:

First, their regular reuse of data journalism applications that they have already developed, such as the crowdsourcing tool used here to investigate the mood of readers with regards to how best to resolve the debt crisis. The Times had already used this tool to gauge reaction to the death of bin Laden.

Another example is the development of web applications that fall somewhere between ’serious game‘ and participatory. While the Pentagon has agreed to cut $450 million from its budget over the next ten years, the NYT gave its readers the chance to design their own austerity plan, choosing from the most common, interesting or challenging proposals put forward by a variety of groups.

It’s reminiscent of the application developed by the Plateau Mont-Royal district in Montreal that encouraged locals to figure out a way to balance the community budget there.

Lastly, their coverage of the 2012 US elections, and the current race for the Republican nomination, is full of small applications of particular relevance. The latest to catch our eye is Anatomy of a Stump Speech.

The application provides a stump speech delivered by four candidates: Mitt Romney, Ron Paul, Rick Santorum and Newt Gingrich. The video of the speech is available on the left of the screen, the transcript appears on the right. A small blue bubble indicates that this passage has notes to go with it. On clicking, a box appears that offers some context and more specific explanations, checks the facts mentioned by the candidates, and identifies some recurring oratorial techniques.

The Shape of Nations

Worldshapin is a web application that offers an innovative visualization of some already available data sets. The indicators are actually from the 2011 Human Development Report produced by the United Nations in the fields of health, carbon footprint, equality at work, standard of living, demographics and education.

What’s orginal is the menu for selecting different indicators, countries and also the range of years over which the visualizations have been produced. Each interaction with the indicators produces a shape for the selected countries, allowing the user to compare countries in an easy and innovative way, even as the shapes are changing.

Have a great week everyone!


Forum Cap’com : le programme du Forum de Montpellier !

This article is coming from the Cap’Com website : link

Le grand rendez vous des communicants publics et territoriaux se tiendra pour la première fois à Montpellier. Pour ce 24è Forum, Cap’Com y fera son cinéma trois jours durant, les 11, 12 et 13 décembre prochain, avec une place privilégiée donnée à l’image. La salle devrait être comble, près de mille participants sont attendus autour de multiples séances : six grands débats, une vingtaine d’ateliers, quatre visites professionnelles.

C’est un symbole à plus d’un titre pour les communicants publics et territoriaux. Le 24è Forum s’installe en Languedoc-Roussillon, là où les collectivités territoriales de la région illustrent tout particulièrement l’ampleur des libertés locales données par la décentralisation, en cette année qui en marque les 30 ans. Et de « Montpellier la surdouée » dans les années 80 à la marque « Sud de France » aujourd’hui, le territoire continue de cultiver une image dynamique et créative, passionnante à décrypter. Un Forum 2012 qui permettre un flashback sur l’histoire de la communication territoriale et un focus sur les enjeux et les moyens d’une communication innovante.

Formation, mise en réseau et découverte d’un territoire.

Installé au Corum de Montpellier, le Forum Cap’Com, c’est d’abord un temps de formation avec un programme complet de conférences, tables rondes, ateliers : une centaine d’intervenants viendront ainsi partager leur expertise et présenter leurs expériences.

C’est aussi un temps de réseau : ce qui se passe dans les couloirs ou au bistro de la com’ compte tout autant que le reste. Avec un vrai souci de faire le lien entre les générations. « Quand on arrive, on a l’impression que tout le monde se connaît. L’apéro des nouveaux, c’est un bon moyen d’oser parler aux autres », souligne Amélie, jeune chargée de com’ en communauté de communes.

C’est également un temps de découverte d’un territoire et de rencontre avec les acteurs locaux notamment lors des visites professionnelles.

Le script du programme est l’œuvre du Comité de pilotage qui mobilise près d’une centaine de directeurs de communication. Un cadrage qui tient compte des préoccupations des communicants, des défis qu’ils ont à relever, du contexte de l’année.

Au premier plan, les deux plénières avec un casting de grands intervenants. L’une portera un regard en trois temps sur histoire de la décentralisation, sur la sémantique des mots et sur les perspectives notamment à l’approche des élections municipales et d’un Acte III. L’autre réfléchira à l’utilisation de l’image pour rendre compte de l’action publique.

Au second plan, quatre Grands formats, moments de réflexion stratégique et d’échanges d’expériences sur les grandes thématiques de l’année. Comment utiliser l’architecture pour renforcer l’image du territoire tant auprès des habitants qu’à l’extérieur ? Quelles missions et quelle organisation pour la communication interne ?  Comment renouer le dialogue avec les territoires périurbains largement absents du débat public ? Quelle place pour la créativité dans la communication publique ?

En arrière plan, les séances de formation, ateliers méthodologiques, carrefours numériques, une occasion unique de se construire son programme au grès des vingt séquences proposées.

Place au décor aussi avec les quatre visites professionnelles. Découverte de l’urbanisme spectaculaire de Montpellier, élément de l’image de la ville. Travelling sur la stratégie maritime, au départ de la Grande Motte. Focus sur deux joyaux antiques qui structurent la communication, le Pont du Gard et patrimoine romain de Nîmes. Coup d’œil sur les nombreux équipements sportifs de la métropole et la place du sport dans la promotion de la ville.

Et la Palme d’or ! En ouverture du Forum, sera dévoilé le palmarès du 24e Grand Prix de la communication publique et territoriale. Une dizaine de Cap’Com d’argent et le prestigieux Cap’Com d’or seront décernés aux collectivités et organismes lauréats lors d’une soirée au tout « Nouvel » Hôtel de ville. 

24è Forum de la communication publique et territoriale à Montpellier les 11, 12 et 13 décembre 2012 : prenez votre ticket!

What I amsterdam do

This article is coming from the I amsterdam website : link

Amsterdam Partners was set up on 4 March 2004 as a platform for government, industry, the area and organisations with marketing and promotional objectives.

City marketing

To maintain Amsterdam’s prominent position as an attractive European capital for business and tourism, the public and private sector have joined forces and made city marketing a top priority. Marketing the city to an international audience of business people, tourists and residents, Amsterdam will be able to achieve and maintain a distinctive and relevant position. This will lead to an increase in the number of visitors and the use of products and services in Amsterdam and region.

Research has shown that Amsterdam should take advantage of the strengths of its current image, which are based on dimensions such as a cultural city, old and new, city of canals and as a meeting place, with core values of creativity, innovation and spirit of commerce. For more details on this research, download the PDF ’The making of I amsterdam‘.


Our main goal is to improve the image of Amsterdam and the region by achieving visibility of the campaign ‘I amsterdam’ among target groups and in target countries China, India, Japan and European capitals Berlin, Barcelona. We invest in the business climate by connecting the activities of the City of Amsterdam (amsterdam in business) and several government bodies, such as the Ontwikkelingsbedrijf Amsterdam (Development Company) to other promotional organisations. Joining annual foreign trade missions to target countries has been effective in establishing new business contacts and attracting companies and organisations to Amsterdam.

We understand that hospitality is a key concern in city marketing and we have therefore initiated several projects focussing on the improvement of the appearance and impression of the city, such as training programmes for staff at tourist desks or driving taxis and public transportation.

Marketing tools

Our primary marketing tools are international media campaigns, free publicity, Proud magazine, the internet portal, international festivals and events and merchandising. Read more.

Des outils pour communiquer pendant la Semaine de la Réduction des Déchets

This article is coming from the Cap’Com website : link

La Semaine Européenne de la Réduction des Déchets, du 17 au 25 novembre 2012, est une occasion de conduire des actions de communication en faveur du développement durable et dans une dimension européenne. Un dispositif accompagné par l’Ademe. Les inscriptions sont ouvertes depuis le 3 septembre

La Semaine Européenne de la Réduction des Déchets, événement inscrit dans le cadre de la campagne nationale « Réduisons vite nos déchets, ça déborde », est un moment fort de mobilisation autour de la prévention de la production de déchets. A travers des actions de sensibilisation et d’information, elle a pour objectif de donner des clés à tout un chacun pour agir sur sa propre production de déchets au quotidien.

Fort du succès de 2011 l’objectif pour 2012 est de mobiliser encore plus de porteurs de projet (collectivités, associations, entreprises…) et de dépasser les 2 000 actions labellisées en France.

Les inscriptions sont ouvertes du 3 septembre au 5 novembre sur le site

De nombreuses idées d’actions et d’animations sont proposées aux porteurs de projets :

  • les actions dites « classiques ». L’Ademe, en collaboration avec ses partenaires, propose aux acteurs français des fiches d’actions simples à mettre en place ; elles sont consultables sur le site à la rubrique « Outils » ;
  • les actions dites « communes ». Il s’agit là d’actions proposées à l’ensemble des organisateurs européens de la Semaine Européenne de la Réduction des Déchets et dont la mise en place répond à une attente majeure : le chiffrage de l’impact « réel » sur la réduction des déchets des actions réalisées dans le cadre de la Semaine (aux niveaux français et européen). Une évaluation spécifique de ces actions communes sera donc réalisée à l’issue, avec l’espoir d’y trouver des chiffres concrets de réduction des déchets !

Quatre thèmes ont été sélectionnés pour ces actions communes qui se présentent sous la forme de « dossiers » pratiques permettant la coordination d’actions dont les résultats sont « quantifiables » par les porteurs de projets :

  • Réduction du papier (journée 0 papier pour les cibles : écoles, entreprises, collectivités/administrations)
  • Réduire le gaspillage alimentaire
  • Réemploi / Réparation
  • Réduction du suremballage

A noter que les actions sur le tri des déchets ne peuvent pas être labellisées car le concept de la Semaine est basé sur la prévention des déchets c’est-à-dire avant que ce dernier ne soit produit, car le meilleur déchet est celui que l’on ne produit pas !

La prévention des déchets c’est agir pour ne pas produire les déchets en consommant mieux (consommation de produits peu emballés, écolabellisés), en produisant mieux (fabrication de produits éco-conçus), en prolongeant la durée de vie des produits (réparation et don) et en jetant moins (compost par exemple) !

Les dossiers pratiques comprennent une description du contexte de la réduction, un argumentaire (les bons gestes associés à ce thème ou à cette action), le principe et le déroulé de l’action et la méthode de mesure des actions (pesée des déchets). Enfin, des outils de promotion spécifiques à ces actions (affiches, tableaux de pesée…) sont mis à disposition des porteurs de projets dans l’espace privé du site.

Faced with cuts internal communication is even more important

This article is coming from the guardian : link

Communicating with staff can be one of the first things to go when faced with budget restrictions. Sharon O’Dea finds some cost cutting solutions both online and off.

With budget cuts starting to bite, 2011 will be a year of significant change for local government. But for those working for councils this change is causing understandable anxiety, with many fearing for their jobs and concerned about the state of services in the future. That’s why it’s more important than ever that local authorities work to keep their staff informed and engaged.

Internal communications used to mean a staff newsletter and the occasional bulletin sent to managers. But in recent years – and led by the LGA’s Reputation campaign – councils have realised the value of employee engagement, and the role communication plays in delivering this.
Good internal communication builds a committed and high-performing workforce that is focused on achieving the council’s goals. Informed, engaged employees are less likely to leave, more innovative and work harder for the organisation. Staff who understand what the council is doing and why can advocate on its behalf.

Councils have invested in internal communication as a means of increasing organisational effectiveness. But as pressure to become more efficient and effective has grown following the 2004 Gershon Review, councils have sought to make their communications more effective too, by moving them online. This has some obvious benefits, not least in speed of delivery and reduced costs in printing and distribution, as well as giving employees easy ways to feed back.

In 2009, Devon county council piloted « business networking » – using social software with Facebook-style functionality to enable collaboration, file-sharing and improved communication. In evaluation, Devon found this led to improved inter-departmental communications and produced significant cost savings.
Other top-down solutions have been less successful. One West Midlands council introduced a web forum for employees to discuss issues and raise problems, to complement the existing channel mix of an intranet, weekly email bulletin and online staff magazine. After three months and a great deal of promotion, just 100 people had signed up and there were only a handful of regular users.

Meanwhile, the same council’s pilot using Yammer was really taking off. It was only meant as an experiment but after three months had grown organically, though word-of-mouth promotion alone, to 500 registered users and up to a dozen updates a day.

In this primary phase, Yammer is used to bounce ideas around, share links, ask for advice and make suggestions. The council has now ditched its official forum and is looking at a secondary phase where Yammer discussions are flagged up on the intranet homepage and promoted more widely.

It’s fair to say that, so far, councils haven’t been at the cutting edge of digital internal communications; they don’t have the resources available to corporates, while the constraints of (and lack of clarity around) the Government Connect code mean there’s a reluctance to use free or low-cost tools such as Yammer.

But communicating with council employees is a more complex task than it is in most private sector firms. The breadth of work a council undertakes gives them a diverse workforce with vastly differing needs, skills and access. Internal communications managers need to get their messaging out to board-level executives as well as binmen, call centre operatives and those working with vulnerable people in the community.

With large sections of the workforce not based at a desk, it’s not as simple as moving print communications on to the intranet. Instead, digital communications has to support and enable communications delivered primarily through old-fashioned face-to-face meetings. A decent intranet helps get the message to the right team, but – to use a postal analogy – it’s still the role of the line manager to take it the « final mile » and deliver to teams on the ground. Digital can’t, and shouldn’t, replace team meetings, but it can help to make sure managers are equipped with the right information when they go into these meetings, and can feed back afterwards.

The campaigns-based approach used by the award-winning team at Westminster city council uses a range of on- and offline channels to deliver clear, consistent messaging on a single topic. It makes use of a wide range of methods to ensure the same key message reaches the council’s internal audience regardless of their working patterns, role or skill levels, and enables those disparate groups to have their say.

This task looks set to become even more complex in 2011 and beyond as budgets are cut and redundancies begin to impact both service delivery and the morale of those left behind.

Beyond that, we’re looking at a radical reshaping of what a council is and does. With councils looking to shared services, outsourcing and even mergers, the understanding of who a council employee is and who councils should communicate with is far from clear.

Councils will increasingly need to communicate their vision and aims to a range of employees, providers (and their employees), co-operatives and community-based service deliverers.

Councils need to put in place a robust plan for communications across this new complex, networked structure of local government so they can deliver services throughout and beyond this period of change. In the new, lean vision of local government, digital communications will be vital to service delivery.

Sharon O’Dea is intranet manager at the Houses of Parliament and a regular blogger on digital communications

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Proving your worth

This article is coming from LGcommunications website. Link :

As the public sector faces cuts on an unprecedented scale communications teams are going to have to ‘prove their worth’ by explaining what they do, why they do it and how they are going to maintain crucial services.
After months of warnings, the UK’s « age of austerity » is set to begin in earnest as the government announces the results of its spending review.

Communications is likely be one of the first services to feel the impact of budget cuts, if the service is not run efficiently and is not seen to be adding value.

The role of communications is now more important than ever.

Swingeing cuts are going to impact on everyone and communications teams have a key role to play in helping to shape the way organisations respond to the tough decisions they are going to have to take.
As the public sector becomes increasingly under the spotlight, proving value for money has never been more vital. We need to prove our worth by showing that what we do is helping local communities and that it adds value.

Increasing numbers of citizens are actively seeking support and advice, and we need to make sure they have the information they need.

The danger of not responding to the challenges is that communications is relegated into the realms of ‘nice to have’ rather than mission critical.

In this edition of LGcomms News we look at what leading public sector communicators from across the country are doing to rise to the challenge of ‘proving your worth’.